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Instagram Offers TikTok Creators Cash to Switch

By
Anissa Gardizy
· · Source: The Wall Street Journal

Facebook’s Instagram is trying to lure TikTok’s most popular users away with the offer of cash incentives, the Wall Street Journal reported . Instagram’s move comes as it prepares for the launch of Reels, its competing feature expected to go live next month in the U.S. The offers from Instagram could be for hundreds of thousands of dollars each, the Journal reported. One creator told the...

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