The South China Morning Post is reporting that Amazon has closed a bunch of stores on its platform operated by a major Chinese retailer. Although the reason for the closures aren’t known, the move comes as Amazon cracks down on fake reviews and other violations such as offering financial rewards in exchange for reviews. The Chinese retailer’s parent company, Tiza Information Industry...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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