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Enterprise Cloud

Snowflake to Sell Database Software on Google Cloud

Snowflake, a startup that sells its database software through cloud providers Amazon Web Services and Microsoft Azure, announced it will start selling it on Google Cloud early next year. This is the first major news from Snowflake since its surprising decision to switch CEOs last month, replacing longtime leader Bob Muglia with enterprise tech industry veteran Frank Slootman, who was presumably brought in to accelerate the startup’s IPO plans. 

Selling through Google Cloud is a logical move for a startup that’s looking to expand its market reach prior to going public. One question is whether Snowflake, the leader in an area known as “data warehousing” which is designed for analytical applications, will get snapped up by one of the Big Three cloud providers, or another large tech company that needs to upgrade its database offerings, before its IPO.

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