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Entertainment Media/Telecom

Ross Levinsohn to Run Sports Illustrated

Digital media veteran Ross Levinsohn has emerged again at the top of a publication—this time Sports Illustrated, according to The Los Angeles Times.

Just weeks after Meredith Corp sold the sports publication to Authentic Brands, the buyer has entered into a licensing agreement with The Maven,  a small digital publishing company that Mr. Levinsohn’s business associate, Jim Heckman, runs.

Mr. Levinsohn,  a former Fox Sports executive who among other things ran MySpace and was publisher of the LA Times for a short stint, has his work cut out for him. After years of uncertainty around the brand and declining ad sales, he will have to figure out new sources of revenue for Sports Illustrated.

However as more states legalize sports betting, there may be some opportunities there. It will be interesting to see where he takes it.

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