Television ratings provider Nielsen is starting to measure targeted advertisements so that marketers can see who views their ads served to different audiences, the firm said today. The new system is aimed at removing one of the major barriers that have prevented so-called addressable targeted advertising on traditional TV from taking off nationally. For years, media companies have talked about...
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The Electric electric vehicles
The Electric: Western Auto and Battery Makers’ Big Gamble on Indonesian Nickel
For much of the last century, metals companies have made stainless steel from nickel mined in Russia or the Philippines and smelted at temperatures up to 2,900 degrees. But demand for nickel is outstripping supplies because the metal is a key component in most electric vehicle batteries. So metals producers have turned to a new supplier—Indonesia, which possesses vast reserves of a previously...
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