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Briefing
entertainment media/telecom

Nielsen to Measure Addressable TV Advertising

By
Jessica Toonkel
· · Source: The Information

Television ratings provider Nielsen is starting to measure targeted advertisements so that marketers can see who views their ads served to different audiences, the firm said today. The new system is aimed at removing one of the major barriers that have prevented so-called addressable targeted advertising on traditional TV from taking off nationally. For years, media companies have talked about...

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