Okta, which sells “identity management” software that companies use to let employees log into business apps and keep credentials secure, is making the biggest acquisition in its 12-year history, plunking down $6.5 billion in stock to buy Auth0, a startup that develops similar software. The deal, which amounts to about 20% of Okta’s market capitalization, reflects the growing importance of...
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Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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