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Facebook Cuts Off Advertisers From Using Data Brokers

By Cory Weinberg
· · Source: The Information

Facebook took a pretty significant step Wednesday to take more control over what data its marketers are using to target ads. Facebook announced it is shutting down a “partner categories” system that let third-party data brokers like Acxiom and Oracle’s DataLogix, which would use anonymized data on people like offline purchases supplement Facebook data. This was a significant PR vulnerability for...

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