Facebook’s ad revenue will grow 4.9% this year, eMarketer projects, a sharp slowdown from 2019 but better than Google, whose ad revenue is expected to shrink by about the same percentage thanks to the economic downturn. Amazon, meanwhile, is projected to increase U.S. ad revenue 23.5% to $12.75 billion, compared to the roughly $40 billion generated by Google and $31.4 billion by Facebook. ...
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How Activists Proved to be Salesforce’s ‘Superpower’
These corporate efficiency initiatives really work! Salesforce’s April-quarter earnings report Wednesday showed an operating profit of $412 million, a 5% margin, compared with $20 million a year earlier, which equated to a margin of 0.27%. The reason was lower expenses—research and development costs fell 8.4% while marketing expenses dropped 6.5%—even as revenue rose 11%. Cutting costs to lift...
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