MoonPay CEO, Other Executives Cashed Out Before Crypto Business DroppedRead more

Briefing
media/telecom

Disney Seeks Buyer for Ad Tech Firm TrueX

By
Tom Dotan
· · Source: The Wall Street Journal

Disney is seeking to unload TrueX, an ad tech firm it absorbed as part of its $71 billion acquisition of Fox assets. The firm builds technology that makes ads interactive—asking people to fill out a short survey for example before watching an ad, for example. The idea is to prove that users are engaged with an ad, therefor making the ad more valuable. Disney never really knew what to do with...

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