Disney is seeking to unload TrueX, an ad tech firm it absorbed as part of its $71 billion acquisition of Fox assets. The firm builds technology that makes ads interactive—asking people to fill out a short survey for example before watching an ad, for example. The idea is to prove that users are engaged with an ad, therefor making the ad more valuable. Disney never really knew what to do with...
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MoonPay Is Trying to Reinvent Itself
In case you missed it, I scooped Tuesday that insiders at MoonPay, including its DJ-turned-CEO Ivan Soto-Wright, sold $150 million worth of shares in a secondary transaction as part of its $555 million November 2021 funding round. And a few weeks after the Series A announcement, Soto-Wright bought a $38 million Miami Beach estate that was previously owned by retired Miami Heat star Chris Bosh....
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