Premium phones keep getting more expensive, and consumers don’t seem to be biting anymore. The two biggest players in premium handsets, Apple and Samsung, are seeing growth slow sharply. Samsung is hoping to shake things up with its first foldable smartphone next month for the 10th anniversary of its Galaxy product line, according to The Wall Street Journal.
The report says the South Korean company will release three variations of the Galaxy S10 in March, a fourth version with a 5G connection soon afterwards, and finally the foldable phone in April. That makes for a total of five premium phones that Samsung is preparing to release by the middle of this year. Will new form factors like foldable phones and a 5G network connection drive up demand after a disappointing year for Samsung? That all depends on whether or not consumers can stomach even higher prices for these new, expensive technologies.