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Quibi Advertisers Looking to Defer Payments

By Tom Dotan
· · Source: The Wall Street Journal

Quibi’s slow start is already starting to weigh on the business. Several major advertisers have asked to defer payments, according to the Wall Street Journal, citing either low viewership or the impact of the pandemic. Long before Quibi launched last month, a group of big advertisers had committed to spend $150 million for the first year between them. It was a gamble on Quibi’s driving force,...

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