How Reddit Grew Its Ad Business, Bolstering IPO HopesRead Now

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startups venture capital

Scooter Startup Bird Preps SPAC Merger

By
Cory Weinberg
· · Source: dot.LA

Bird is planning to merge with a special-purpose acquisition company in a deal that would value the scooter startup at $2.3 billion, dot.LA reported. The Santa Monica-based firm, which has been hit hard by the pandemic, is trying to raise $200 million of additional capital as part of the deal to merge with Switchback II Corp., a Dallas-based blank-check company. Long gone are the days when...

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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
By Isabelle Sarraf · Feb. 8, 2023 6:00 AM PST
Art by Shane Burke. Photos via Reddit/Shutterstock.
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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