Vox is planning to sell a new tool that helps advertisers target its readers, according to CNBC . The tool, called Forte, uses the browsing habits that people spend on their collection of websites to reach people who might be considered more likely to buy a product. While the product itself might not break any new ground in online ad targeting, the context here is key. Apple’s Safari browser,...
Vox Launches Ad Platform for Cookie-Challenged Era
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Ban It, Divest It or Regulate It? Washington Looks for an Answer to TikTok

Hi, welcome to your Weekend!Interesting dinner table discussion this week: My 13-year-old daughter, hearing about Nancy Scola’s cover story on TikTok’s war in Washington, offered her prediction for what would happen if the U.S. took the drastic step of banning the app.“Every teenager in America would refuse to come out of their rooms,” she said. “They’d be so mad. They just wouldn’t go out...
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