Vox is planning to sell a new tool that helps advertisers target its readers, according to CNBC . The tool, called Forte, uses the browsing habits that people spend on their collection of websites to reach people who might be considered more likely to buy a product. While the product itself might not break any new ground in online ad targeting, the context here is key. Apple’s Safari browser,...
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Are Reporters Too Negative? Well, It Depends
These days, when I ask sources in Silicon Valley what I should write about, I get some version of: “The big story is really how great everything is going.”At that I roll my eyes. As a journalist, I’m wired to believe that the hype isn’t always as it appears. But lately I’ve been thinking more about the negative consequences of—well, being so negative. Because it’s also true that these...
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