Spotify is raising the price of its Premium Family plan to $15.99 from $14.99, the company announced today. The new pricing will take effect April 30 for new users, but current subscribers of the plan won’t see the price hike until June. Additionally, Spotify is raising the price for some of its plans in the UK. The music streaming service has been spending big to sign up celebrities, such...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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