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Google Announces Further Move Away From Ad Tracking

By
Tom Dotan
· · Source: The Information

Google is making clear to the online ad world that old ways of tracking users to target ads aren’t coming back. Today it announced that it was doubling down on its commitment not to use people’s browsing habits across the open web as targeting criteria for marketers using its popular ad serving software Google Ad Manager. It follows its announcement last year that it was going to phase out the...

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