Once again cable and media companies are teaming up to try to help advertisers better target their television ads at viewers. Comcast is selling two thirds of Blockgraph division, which provides anonymized data sets to enable targeted advertising, to Charter and ViacomCBS. Together the new joint venture will seek to help advertisers target television ads to consumers that be the most likely to...
ViacomCBS, Charter and Comcast Partner on Targeted Advertising Effort
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Why the Return to the Office Is Inevitable
For proponents of a return to working in the office, it’s two steps forward and one step back. The haze of Canadian smoke that hung over New York City and other parts of the East Coast this week gave people a reason to stay inside. Some schools shuttered their doors. People on the streets have been wearing masks. Yes, it has felt a bit like 2020. But no one should rush to buy Zoom Video stock....
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