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entertainment media/telecom

ViacomCBS, Charter and Comcast Partner on Targeted Advertising Effort

By
Jessica Toonkel
· · Source: The Wall Street Journal

Once again cable and media companies are teaming up to try to help advertisers better target their television ads at viewers. Comcast is selling two thirds of Blockgraph division, which provides anonymized data sets to enable targeted advertising, to Charter and ViacomCBS. Together the new joint venture will seek to help advertisers target television ads to consumers that be the most likely to...

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