Endeavor, the entertainment corporation that is a parent to talent agency William Morris Endeavor, has sold off its 49% stake in top-tier ad agency Droga5 to Accenture Interactive, according to the Hollywood Reporter. The financial terms of the deal were undisclosed, but Endeavor purchased Droga5 in 2013 for a reported $115 million. Droga5, well-known in the advertising world for creating...
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Creator Economy startups
The Lessons From MasterClass
Paris here. Yesterday, we published a story about MasterClass’ post-pandemic woes. MasterClass, like many startups, spent wildly when times were good, then got caught flatfooted when its pandemic-era gains didn’t continue. Its evolution says something about the position many creator economy darlings now find themselves in. For a while, it had seemed like MasterClass could be the poster...
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