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Momentum Building for California Ballot Measure on Data Protection

Tech companies have been fighting a rag-tag effort on data protection that now seems like it will face California voters in November. The New York Times profiled the group collecting signatures for the California Consumer Privacy Act of 2018, which would allow people to request companies not sell or disclose personal data for business purposes. In practice the initiative is aimed more at data brokers than the big tech companies. Even so, Google, Verizon, Comcast and AT&T have been fighting the measure, so expect to see lots of TV commercials and Facebook ads picking apart the initiative in the fall. 

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