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entertainment media/telecom

Connected TV Maker Vizio Sees Upfront Ad Boost

By
Sahil Patel
· · Source: The Information

Vizio has secured more than $100 million in advertising commitments for the upcoming broadcast TV calendar, according to people familiar with the situation. The commitments from advertisers mark a sign that even the smaller connected TV makers are seeing a continued boom in advertising as more people switch from cable to watch their favorite movies and shows through apps. And it bodes well for...

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