Vizio has secured more than $100 million in advertising commitments for the upcoming broadcast TV calendar, according to people familiar with the situation. The commitments from advertisers mark a sign that even the smaller connected TV makers are seeing a continued boom in advertising as more people switch from cable to watch their favorite movies and shows through apps. And it bodes well for...
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The Briefing Google Policy
The Dangers of War Against Google’s Ad Tech
Google’s legal department has its hands full these days, given numerous antitrust lawsuits filed both by the Justice Department and individual states targeting different parts of its business. Our scoop today—about how a bipartisan group of senators is putting together a bill to force Google to divest its ad tech operations—will only add to the lawyers’ workload. Where is this all heading?...
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