Disney has finally unloaded its ad tech firm TrueX. Today it announced it had sold it to another ad tech firm Gimbal, which focuses on location-based ads. The Wall Street Journal reported that it was acquired for less than $100 million. TrueX has built technology that gets users to engage with an advertisement—like answering survey questions during the ad spot—to ensure that people are...
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The Electric electric vehicles
The Electric: Western Auto and Battery Makers’ Big Gamble on Indonesian Nickel
For much of the last century, metals companies have made stainless steel from nickel mined in Russia or the Philippines and smelted at temperatures up to 2,900 degrees. But demand for nickel is outstripping supplies because the metal is a key component in most electric vehicle batteries. So metals producers have turned to a new supplier—Indonesia, which possesses vast reserves of a previously...
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