WarnerMedia has told ad agencies it expects to launch HBO Max’s ad-supported version in the spring of 2021, according to Digiday . Warner is planning on running just four minutes per hour of advertising on television shows and two minutes per hour for movies, the report said. This follows with Kilar’s commitment to keep the ad load on HBO Max light, as we’ve reported. In fact, as the Digiday...
Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.


Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
