WarnerMedia has told ad agencies it expects to launch HBO Max’s ad-supported version in the spring of 2021, according to Digiday . Warner is planning on running just four minutes per hour of advertising on television shows and two minutes per hour for movies, the report said. This follows with Kilar’s commitment to keep the ad load on HBO Max light, as we’ve reported. In fact, as the Digiday...
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The Electric: Western Auto and Battery Makers’ Big Gamble on Indonesian Nickel
For much of the last century, metals companies have made stainless steel from nickel mined in Russia or the Philippines and smelted at temperatures up to 2,900 degrees. But demand for nickel is outstripping supplies because the metal is a key component in most electric vehicle batteries. So metals producers have turned to a new supplier—Indonesia, which possesses vast reserves of a previously...
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