Netflix revealed that “Triple Frontier,” the action drama starring Ben Affleck that cost $115 million to make, has been viewed by 63 million households since it was released in March. It disclosed the figure in a statement to The Information, a week after we reported that content chief Ted Sarandos in an internal meeting had cited the film as too expensive for the amount of viewership it attracted.
The 63 million-household number stacks up decently against other movies Netflix has released some audience figures for: earlier this year it estimated 80 million households watched the Sandra Bullock horror film “Bird Box.” And it recently said about 30 million accounts viewed the comedy “Murder Mystery” in its first few days after release.
As with all Netflix numbers, though, we don’t know how many of these viewers watched the entire program or just a few minutes. Also, we don’t know how many of those viewers are new subscribers or longstanding subscribers who hadn’t watched a Netflix program in a while. Netflix gives more weight to both those kinds of subscribers when it analyzes viewership. Netflix does, however, want to keep high-profile talent—like those involved with “Triple Frontier”—happy. Its statement appeared designed to do that.