Apple is betting more cameras might help kickstart demand again. Apple will be launching three new iPhones this fall, with the largest (an update to current iPhone XS Max) containing a triple-camera system in the rear, up from two, according to The Wall Street Journal. The company will also be sticking with its lower-cost iPhone XR despite it not selling as well as expected, the report says.
The updated iPhone XR will be using the same liquid-crystal display technology, because the product has been locked in for months and can’t now be easily altered. The other two phones will be using newer screen technology, organic light-emitting diode, similar to the current iPhone XS and XS Max. (The Journal reports that Apple plans to move over entirely to organic light-emitting diode screens by 2020.)
The updated iPhone XR will also be getting a camera upgrade, with a dual-camera system instead of just one. Putting more cameras on the back is the current rage in the smartphone market, with Huawei adopting a triple-camera system and Samsung a whopping four. It seems unlikely that that will be enough to keep consumers interested.