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Instagram Adds Checkout Tools, Becoming More Shopping-Focused

By
Priya Anand
· · Source: The Information

People already use Instagram to discover things to buy. Now the app is adding a checkout tool that lets users complete purchases within Instagram, instead of being redirected to a retailer’s website. The move makes sense. Instagram has slowly been adding more tools for retailers and brands to sell on the platform. It is rolling out the new feature to select brands in a closed beta test, which...

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Microsoft's Satya Nadella, left, and Peter Lee. Photo by Bloomberg, Microsoft
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