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Half of Surveyed Social Media Influencers Have Tried Instagram Reels

By Anissa Gardizy
· · Source: The Information

A survey of 875 social media influencers shows that TikTok is still more popular than Reels, the feature Instagram quickly rolled out this year, although over half have tried the new rival. Social media marketing firm Obviously found 68% of influencers surveyed between August 14 and 24 use TikTok and 52% have tried Reels. That portion is likely to change. In the next three months, 67% said they...

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This week there was a lot of buzz around journalists ditching their newsroom jobs to publish their own newsletters. The trend was chronicled in a New York Times piece, pegged to the news that The Verge’s Casey Newton was breaking out on his own. 

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