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Facebook Shares Fall After It Discloses Apple Advertising Challenges

By
Sylvia Varnham O'Regan
and
Amir Efrati
· · Source: The Information

Facebook on Wednesday sought to assure advertisers who it said had complained that the iPhone ads they bought from the company appeared to be less effective lately. In a blog post, Facebook VP of Product Marketing Graham Mudd said that the ads Facebook sells are actually 15% more effective at driving sales than Facebook could show them to be. That gap is due to Apple’s new restrictions on how app...

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