A corporate descendant of Hewlett Packard, one of Silicon Valley’s founding companies, is moving its headquarters from the Bay Area to Houston. Hewlett Packard Enterprise, a cloud software and services company that split off from its namesake parent company in 2015, said in an earnings announcement that it decided to relocate its headquarters to Houston because it is an “attractive market to...
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Hewlett Packard Enterprise, Tanium Move Headquarters Out of California
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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