Camera maker GoPro is one of the first high-profile gadget makers to move some production out of China due to the the U.S.-China trade war, Bloomberg reported, citing a statement from GoPro’s CFO.
Products bound for the U.S. will be made outside of China, though GoPro is still deciding where to put production, Bloomberg said.
GoPro shares have lost 35% of their value this year and 40% of its revenue comes from the Americas, it said.
GoPro’s move could be the first in a string of relocations for U.S. brands, which seek to stabilize their business operations amid uncertainty over tariffs and geopolitical tensions. However, larger U.S. brands such as Apple will find it difficult given China’s abundance of labor and manufacturing know-how.