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Cisco Changes Tune on Pulling Ads From YouTube

Cisco Systems announced in a blog post that it was temporarily pulling its ads from YouTube to prevent them from showing up alongside “sensitive” videos, but backtracked after getting a call from Google, The Wall Street Journal reported. Cisco’s post, penned by Chief Marketing Officer Karen Walker, showed an apparent frustration not often seen from a company that has a reserved corporate culture. Cisco pulled the original post and republished a new one that removed mention of pulling ads from YouTube. It’s not clear what specific Cisco ad placements prompted Ms. Walker to call out YouTube.

Cisco’s public reaction was surprising because it has a close relationship with Google in cloud computing, where the companies are working to connect Cisco server hardware with Google’s cloud services. It also shows that despite YouTube’s efforts to fix a problem that has caused several other large companies to pull their ads in recent months, the Google subsidiary hasn’t been able to develop an effective solution.


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