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Vice Makes Dubuc’s CEO Appointment Official

Yesterday the news leaked that Vice was getting a new CEO, but now it’s official. A&E’s Nancy Dubuc will be taking over the company with Shane Smith stepping aside to be its executive chairman. As to how well these two will get along—witness the contrasts in their official statements. Dubuc, a career television executive, spoke in standard corporatese about Smith’s success at building Vice’s brand and the opportunity to communicate to this generation and further this “industry vanguard.” Smith affirmed his relationship with Dubuc and said he was happy to focus on larger strategy while letting others handle management. Then he compared his relationship with Dubuc to that of a modern day Bonnie and Clyde and promised to “take all [the entertainment companies’] money.” That’s standard fare for Smith who’s turned his certain brand of je ne sais quoi into an industry. In this case, Smith could have picked a better analogy. After all, Bonnie and Clyde were killed in a hail of bullets.

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