Facebook, one of the internet’s biggest recipients of advertising dollars, is planning to spend more on ads of its own. The Wall Street Journal reports the company is planning strategy changes that could see its advertising spending double in two to three years, part of a growing effort to mend a corporate reputation damaged by privacy scandals and the spread of disinformation on its network.
It is hard to think of companies with reputation problems as serious as Facebook’s that have managed to fix them with better advertising and public relations alone. The way for the company to rebuild trust is to earn it with products and business practices that are more trustworthy. If it fails on those more fundamental efforts—it is too soon to tell on that front—no amount of advertising is likely to help.