Verizon Media Group is launching a premium subscription service for its business news site, Yahoo Finance. Yahoo Finance Premium is targeted at retail investors, providing them with industry research and financial data tools. Pricing isn’t yet certain but Axios reported it would likely be more than $100 a month, a sign that it will be targeted at upscale consumers. Meanwhile, the news content on Yahoo Finance’s existing website will remain free to access, as will the company’s newly launched live network.
Yahoo Finance Premium is a way for new Verizon Media Group (formerly Oath) CEO K. Guru Gowrappan to try to increase revenue for VMG’s suite of ad-supported editorial brands, which include TechCrunch and HuffPost. The company has struggled to grow its ad revenue in recent years, and seen the shutdown of its go90 video service and departure of former CEO, Tim Armstrong.