The U.S. is not the only market where competition to Netflix is heating up. This story from Bloomberg reports that in the UK, broadcasters BBC and ITV are teaming up to launch a joint online service called Britbox later this year showing popular programs. Britbox already exists in the U.S., one of a number of niche streaming services offering international content. It’s position in the market is likely to be more prominent in the U.K., more akin to the role that Hulu plays in the U.S. The story says that French broadcasters are working on something similar called Salto.
Both these ventures may face an uphill battle competing with Netflix. Even so, they add to the competitive pressures the streaming giant faces. In the U.S. Disney, Apple, AT&T’s WarnerMedia and Comcast’s NBCUniversal all plan competing services in the next 12 months. Netflix has gone from being the disrupter to the incumbent.