Recode is folding much of its content into Vox.com, effectively sunsetting the website that launched in 2013. The conference will remain under the Recode brand, as will the podcast, but the site will now operate as a section underneath Vox.com. As part of the move, the site’s editor-in-chief Dan Frommer is leaving.
The change is an acknowledgement that, although Recode’s brand still has cachet in the business world, that isn’t enough when running a news site driven by advertising. Vox.com does have significant traffic, but the parent company is also getting revenue from other avenues like licensing deals with Netflix. When it comes to digital (display) advertising, scale wins.