iRobot launched two new robots that can work together to vacuum, dust, and mop wooden and stone floors in homes, The Verge reported. The Roomba maker, by pricing one of the new robots at $1,300, is betting that consumers will pay a premium for robots that are more durable and have more features than the growing number of lower-priced home-cleaning robots flooding the market.
Although iRobot missed revenue projections for its fiscal first quarter in April, the 29-year old company has shown a staying power that is in contrast to the recent high-profile flameouts of “companion” robot startups like Jibo, Mayfield Robotics, and Anki. Of course, a big key to iRobot’s success is that its robots are useful and can actually do work.
Now, with Amazon reportedly working on a robot for homes that will serve as a kind of companion, iRobot would appear to be well-positioned to enter this part of the market if it starts to look viable.