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Google Will Require All Advertisers to Verify Identities

By
Nick Bastone
· · Source: The Information

Google will now require all advertisers across its platforms to verify their identity, a decision that could help the company combat misinformation and the promotion of faulty products during the coronavirus pandemic. Google said advertisers will need to complete its verification program to prove who they are and the country in which they operate, which includes submitting personal...

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