Four possible scenarios are being proposed by bidders trying to buy TikTok from its Chinese owner, ByteDance, Reuters said. The different options are attempts to come up with a plan that would satisfy both Washington and Beijing. The U.S. Trump administration has effectively ordered ByteDance to divest the U.S. assets of the popular app, while Beijing has declared that the software powering the...
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Meta’s Resistance to Sharing Ad Sales Starts to Crumble
For at least a year, one question has hung over Meta Platforms-owned Facebook and Instagram: whether the apps will introduce a way to share a cut of ad revenues with more creators, similar to how YouTube pays video-makers. Our story today by Sylvia and Kaya goes deep into the debate at Meta over introducing ad-revenue sharing, which some staff viewed as a slippery slope, and a parallel argument...
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Meta Insiders Debate Key Issue for Reels: Whether to Share Ad Dollars With Creators