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Google Policy

FTC Asked About Eliminating Ads From Kids’ YouTube Videos

Federal Trade Commission Chairman Joe Simons asked children’s privacy advocates if having channels disable advertisements on YouTube videos for kids could settle concerns the Google affiliate is violating children’s online privacy laws, Bloomberg reports.

Though it’s not clear what might end up in any settlement with YouTube, it’s notable that Mr. Simons, a Republican, would consider a solution that puts the burden on channels themselves to keep kids from ads and potentially take away revenue sources for those who use YouTube.

One estimate from Loup Ventures has YouTube making about 5% annually, or $750 million, in revenue from children’s content. 

The suggestion was floated during a July 1 call among children’s privacy advocates such as the Campaign for a Commercial-Free Childhood and the Center for Digital Democracy and FTC commissioners. Privacy advocates said in a letter released Monday that they didn’t believe stripping ads was the right solution. They have suggested putting YouTube children’s content on another platform entirely.

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