Oracle launched a new cloud database service that it claims can speed online transactions without having to undergo regular maintenance, according to this report from TechCrunch. The service is part of Oracle’s strategy to offer database software that fixes itself when problems arise, eliminating the need for administrators and lowering operational costs. The idea is to give high-traffic customers like banks, retailers, and airlines the same level of user experience they get when they rent database services from cloud providers.
The new database service is the latest example of Oracle building unique features into its flagship product line in order to keep the growing tide of database rivals at bay. With Oracle’s cloud business struggling to gain share in a crowded market, high-end database services could be one way to keep customers from defecting to Amazon Web Services and Microsoft Azure.