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Supermarket Chains Switch to Data Analytics to Decide Shelf Selection

By
Martin Peers
· · Source: The Wall Street Journal

Data analytics are finally coming to supermarket shelves. That’s according to this story in The Wall Street Journal, which reports that grocers are increasingly relying on their own analysis to decide which items to put into prime shelves, rather than selling access to those slots to big brands. It’s an interesting look at how grocery chains have evolved. According to the Journal article,...

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