Amazon.com has hired Marie Donoghue, a former ESPN executive, to oversee sports for Prime Video, according to people familiar with the situation. The hire of Ms. Donoghue, a 19-year veteran of ESPN who left the network in June 2017, shows how the Seattle-based e-commerce giant is continuing to focus on sports to win viewers of its Prime video service.
Amazon has been aggressively going after sports rights to stream to its Prime Video customers. It recently renewed its deal with the National Football League to live-stream Thursday night football games for the next two years. It has also won the rights to show the U.S. Open tennis tournament in Britain as well as men’s ATP World Tour and a number of Premier League soccer matches. Amazon said Ms. Donoghue would “lead our global sports programming efforts.”