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AT&T to Rebrand DirecTV Now

By Jessica Toonkel
· · Source: Variety

AT&T is rebranding  its DirecTVNow streaming service to “AT&T TV Now,” a sign it is putting less emphasis on the ties between the DirecTV satellite service and the streaming service. AT&T launched DirecTVNow less than three years ago to appeal to viewers who wanted a cheaper option to its satellite service. But the company has slowly raised the price of the streaming service, which...

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