The Federal Trade Commission has launched an effort to expand its online privacy rules for kids to account for new technologies such as voice-enabled devices and to update its policies concerning social media sites with content that appeals to children under 13.
The action comes as Congress is ramping up pressure on the agency to take a more vigorous approach to enforcement of its rules governing kids’ privacy. The FTC is currently investigating YouTube for violating rules in the Children’s Online Privacy Protection Act with content targeted at kids. Among other provisions, the act requires verifiable parental consent before collecting data on kids under 13.
The FTC is also looking into the way audio files of children’s voices are collected by voice-activated devices, including rules governing how long companies are allowed to retain a recording of a child’s voice and how the file can be used.