Cryptocurrency exchange Coinbase announced the launch of several new products for institutional investors on Tuesday. They include Coinbase Custody, a storage service for crypto assets in partnership with an SEC-regulated broker-dealer. Questions about how to safely store digital currencies have been a reason for Wall Street to be wary of trading them. Also launching is Coinbase Prime, which will offer lending and margin financing to clients. The increasing involvement of institutional investors in cryptocurrency raises the stakes for Coinbase, which hopes to capture their business, as well as for the wider industry.