Fashion startup Rent the Runway is nearing a deal to raise funds at a 25% discount from its last round, dropping it from “unicorn” status, according to Bloomberg. T. Rowe Price, an existing investor, is expected to lead the $25 million round at a $750 million valuation. The company, which lets customers rent dresses and other clothing, laid off retail staff in March as the coronavirus forced it...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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