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Facebook to Test New Apps, Woo Creators With More Ways to Monetize

Facebook has set up a team called New Product Experimentation that will ship social apps focused on “entirely new experiences,” a company spokesperson said. The new group looks a bit like the one Facebook formed several years ago that spun out experimental apps including Paper, which redesigned the News Feed, and Slingshot, an attempt to copy Snapchat. That group was shuttered in 2015 after none of the apps took off.

Facebook is also adding new ways for creators on its platform to make money with pre-roll and photo ads in video posts, exclusive groups for fans who pay to subscribe to someone’s page, and paid packs of virtual stars that fans can bestow on videos they like.

While Facebook’s relationship with creators is nowhere near as strong as YouTube’s, these updates show the company still thinks it has a shot at wooing more of them on to its platform. The influencer industry’s annual confab, VidCon, kicks off this week and Facebook is expected to have a large presence at the convention.

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