Clothing rental website Rent the Runway on Monday filed to go public, the latest in a string of companies that offer used clothing to enter the public market this year. The New York-based company’s financial statements showed it took a big hit from the pandemic, when revenue fell nearly 40%. The business fell 10% more in the first half this year. Founded in 2009 by first time entrepreneur...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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