AT&T’s plan to compete in the streaming video era is finally coming into focus. Today the company rolled out some of the pricing details for the WarnerMedia streaming service during a presentation for investors. It’s a three-tiered offering: the cheapest package has some movies, the second level has movies and original shows, and the highest price option is a bundle of the first two plus access to WarnerMedia’s library of movies and shows. The service is set to come out in the fourth quarter of 2019.
That’s a relatively fast turnaround for AT&T, which only revealed plans for the service last month. As a point of comparison Disney is releasing its service, Disney+ around the same time, but unveiled plans for it in August of last year. It will be interesting to watch how well AT&T can marshal resources around the company, including Turner and HBO which previously operated separately, and pull this off in time. Then of course comes the bigger question: will consumers be interested?