Axel Springer, the Germany-based media company, plans to combine two of its biggest U.S. assets. It acquired business news site Business Insider in 2015 and research firm eMarketer in 2016 as part of its push into the U.S. media and business market. The thinking, as laid out in this AdAge piece , is that there’s synergy between the business analysis part of Business Insider (called BI...
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