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Amazon to Let More Prime Sellers Fulfill Orders Themselves

By
Theo Wayt
· · Source: The Information

Amazon told merchants this week that it plans to reopen registration for a program that allows third-party sellers to feature a Prime badge on their products without using Amazon’s own fulfillment services. The move could help convince larger and direct-to-consumer brands with their own fulfillment infrastructure to start selling on Amazon—and provide a boost to outside logistics firms like...

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